The Every Drop Counts Interactive allows visitors to explore and learn about Honda's fuel efficient vehicle lineup in a fun and engaging way.

The idea behind this interactive experience focuses on giving back to the environment one drop of fuel at a time.

By inverting the process of a falling drop of fuel we've set the tone for the experience that attracts the user to engage with the content. Each of the rising droplets has a vehicle encased inside of it and once a user touches the droplet it pops to reveal a vehicle and it's environmental message.

Along with the vehicle droplets, mystery droplets were also added to enhance the experience. The mystery droplets further support an environmental story by incorporating elements of nature.